DVD MAGIQ™ is a unique combination of visual & audio media (DVD) and a truly special doll (Active Pal) that responds to the onscreen content.

Together, the Active Pal & DVD content enable an exciting and delightful active viewing experience that contributes to the development of baby’s emotional sensitivity and social skills.

The combined DVD/Audio and CD/Doll package is offered in 2 age-appropriate versions: 3-12 and 12-36 months.

DVD MAGIQ™ product packages include:

The MAGIQ™ Triangle: Baby, Doll and Media

The MAGIQ™ lies within the special triangle formed by baby, doll and media. Baby no longer stares passively at the screen, but looks aside at her friend the doll, pondering its reactions, and causing her to explore her own feelings and react proactively to the stimuli on the screen. The experience here becomes a multi-directional and dynamic interaction between the DVD content, baby and doll. This experience is Active Viewing. The result: Baby is stimulated on a much deeper level, and has a richer and more holistic experience. The Active Viewing experience that DVD MAGIQ™ provides engages baby on a higher intellectual, emotional and social plain and encourages genuine interaction. For more information about DVD MAGIQ™, please refer to the product booklet.

Let's face it: For better or for worse, television and DVD viewing is by nature a passive experience - at times relaxing, intriguing, uplifting or even thought-provoking, but nonetheless, passive. It's also an undeniable fact of life, so it's better to try and control its influence on our children with a fresh and positive approach that presents a genuine opportunity, rather than to simply accept it and ignore its potential negative impact.

How does viewing a DVD or children's program affect an infant? Baby will typically sit in front of the screen and stare with varying levels of interest at the sounds and images she is exposed to with a somewhat hypnotic look in her eye. This lack of stimulation or activity encourages her to develop a passive disposition with regards to what transpires on the screen. She begins to ignore the biological imperative to be active. This in turn limits the potential of the developmental experience and runs the risk of creating a little "baby couch potato".

Perhaps we don't need to feel too guilty about the digital baby-sitter. It does provide a well-deserved break for busy and tired parents to relax or go about their household chores without having to provide baby with 24/7 attention and entertainment. But what if there was a way to change this model and transform the experience from passive reception to active viewing?

That's precisely where DVD MAGIQ™ comes in.

We invite you to learn more about the Active Viewing revolution.

Tiny Love® presents - DVD MAGIQ™ - A revolution in Interactive Toy Technology for Tots.

Garden Grove, Calif. - July 2005 - More than a toy, more than anything that's ever been available in the world of developmental toys. DVD MAGIQ™ is a complete, comprehensive learning environment featuring a groundbreaking level of active viewing for baby. DVD MAGIQ™ sets the bar in quality and pioneering technology for infant developmental toys. A unique, multidirectional triangle of interaction passes between DVD, cuddly toy and baby. This warm, safe, interactive environment challenges baby and allows her to happily learn and comfortably play in a revolutionary new way.

Baby's soft toy responds in real-time to the DVD using breakthrough technology developed by Tiny Love. Choose from one of three farmyard friends - Tiny, the Dog, Tickle, the Lamb or Dot, the Cow - all of which encourage and provide positive reinforcement for baby as she reacts to the custom designed DVD. Baby's cuddly companion speaks by drawing from a vast range of age-appropriate vocabulary, ensuring that baby is always interested and helping her to build a meaningful set of responses instead of single word reactions. The original, playful content of the DVD, coupled with the supreme technology of the cuddly toy, creates an engaging, fun environment for baby. DVD MAGIQ™ is available for infants aged 3-12 months and toddlers aged 12-36 months.

Tiny Love is the first to create a complete interactive environment for baby. DVD MAGIQ™ embodies the innovative technology of an interactive soft toy and DVD (plus bonus Audio CD) that creates a unique flow of communication between baby, toy and DVD. Baby's playful pal is a friend and role model for her to observe and imitate as she interacts with the masterfully crafted DVD.

This active-viewing revolution works by stimulating baby intellectually and emotionally in an exciting, interactive, social environment. Her fluffy friend guides and encourages her to question and respond to the exciting scenes and sounds provided by the DVD. Baby is encouraged to be an active participant rather than a passive spectator as she develops a meaningful understanding and knowledge of commonplace objects and social rituals from her everyday life.

Baby's fuzzy friend responds with a massive, carefully selected set of vocal phrases and expressions. This vast pool of exclamations and spoken language encourages baby to build her own collection of words and social responses. Baby becomes engaged in a social event and is guided and encouraged by her cuddly companion. The vocabulary of her plush pal is age-appropriate, ensuring that baby is never overwhelmed, but always entertained and actively stimulated.

The cultivation and celebration of baby's first discoveries and curiosities are paramount to the DVD MAGIQ™ experience. DVD MAGIQ™ is rooted in the groundbreaking 7 Elements System™ developed by Tiny Love's child development experts and research team. This system outlines the most crucial developmental phases and milestones that baby undergoes in the first few vital years of her life. The games, images, characters, themes and music have been professionally designed and tirelessly tested to ensure that each element of baby's primary development is addressed.

DVD MAGIQ™ comprehensively stimulates baby's visual, auditory, vocal, tactile and motor skills. Toe-to-toe, peek-a-boo, building blocks, and hide-and-seek at the beach are some of the unique games designed by the Tiny Love child development experts. Humor is an essential part of encouraging baby's cognitive development; she and her fluffy friend can happily chuckle and chat along with the tickle and bye-bye songs. These specialized games stimulate baby's cognitive awareness, spark her imagination and curiosity, improve her attention span and develop, among other things, her hand-eye coordination.

Setting the pace in excellence and technological innovation, "DVD MAGIQ™ is the first step towards revolutionary DVD learning and entertainment for children. We have redesigned, and taken to whole new level, the way children can learn and play. In the future we will be expanding and branching into additional media categories, as well as producing more custom designed DVDs for the DVD MAGIQ™ line, " explains Shoshi Oren, Tiny Love's CEO.

Tiny Love's impressive track record in bringing parents and babies' exceptional developmental toys shows the depth of care the company has for every child's future. The toys feature exceptional design combined with innovative ideas, showcasing Tiny Love's commitment to infants that is evident in all their products. Engaging babies' creative thought and innocent wonder, Tiny Love strives to create imaginative and constructive products for every infant and toddler. For more information on this and other exceptional products from Tiny Love®, please visit www.tinylove.com.

We would be happy to give you further information, or answer any questions you may have about our company or our exciting new product, DVD MAGIQ™. Please contact:

info@tinylove.com

Toll free: (1-888) TINY-LOVE