Our development process is based on the idea that babies are intelligent

Developing a new Tiny Love® toy begins with the premise that babies are intelligent, creative, and unbiased human beings with spontaneous and individual reactions. With this in mind, we seek appropriate solutions to their developmental needs at various stages. Original thought and creative new ideas are aided by and based on:

• An understanding of babies' unique perspective on the world 
• Long-term observation of babies in play situations 
• Studies and observations of babies' responses to various stimuli and environments 
• Professional knowledge of psychological and physiological theories on infancy 
• Parent focus groups 
• Analysis of market needs and trends 

At this embryonic stage of development, ideas are formed and developed into concepts. After a raw idea is nurtured into a concrete concept, we expose the concept, in the form of a prototype toy, to a focus group of babies. We carefully observe the effects of the prototype on sight, hearing, touch, and emotional response, and use our own 7 Elements System™ as a filter to test its overall worth as a developmental toy. Our goal is to ensure that the toy provides optimal stimulation in a safe and entertaining manner. Through a trial and error approach that may involve countless enhancements and even changes in direction, the prototype is refined until the desired response is achieved. Finally, the initial concept evolves into a developmental toy, and a new Tiny Love® creation is born!

Addressing the needs of both babies and parents

Tiny Love® toys are designed to balance many requirements, among them cost, ergonomics, quality and safety. A unique aspect of many Tiny Love® toys is that they are age-extended – in other words, they accompany your baby through more than one phase of development. We design these toys to be adjusted by parents to meet baby's changing interests and abilities. These toys also offer the opportunity for parents to show their baby a new way of looking at and playing with an old, familiar toy.While our products are scaled to size for baby, they are extremely parent-friendly – easy and convenient to install, use, store and wash.

An uncompromising approach to quality

Our team of quality assurance specialists works hard to ensure that every innovative design is translated into a product that meets the most rigid American, European and international standards for quality, safety and manufacturing. So you can rest assured: The product that reaches the shelf in your local store is made with genuine empathy and care for its precious end users.

Testing our products throughout

Prior to its market launch, each Tiny Love® toy is exposed to two focus groups of babies and parents: one group that has seen the product in earlier stages of testing and a second group that has never seen the product before. We use the reactions of these two test groups simultaneously to gauge the product's success. If the product does not pass both groups, it's back to the drawing board. If it does pass, it goes on to the production phase, finally ending up in the hands of infants around the world. At Tiny Love®, we never forget our real customer – your baby. We are proud of the joy and learning we bring to your baby's waking hours, and the comfort we bring to her nights.